Three Star Mentors. Multiple rounds. One contracted show on the channel. Builders, makers, and fixers — if you’ve been thinking about starting a channel, this is the on-ramp.
Free to enter. Skill contest, judged on merit. No follower count required. Applications close June 14, 2026.
The Cut isn’t a one-and-done video contest — it’s a season. Most of it happens on your turf. You shoot in your own shop, garage, or job site, submit your videos, and advance through at least three review rounds judged by established YouTube Creators. The finale is the only part you travel for — we handle that.
Tell us who you are and why you want a show. A short application, a one-take intro video, and a story to share. No follower count required.
Across multiple rounds, we’ll share briefs and you’ll submit short videos shot in your own shop. Expect prompts that test a mix of craft, storytelling, on-camera presence, and how you’d run an episode — all on your own schedule, with a deadline for each round. Star Creators judge. Audience watches. The field narrows.
A multi-part finale across multiple locations. You meet the Star Creators, work alongside them, and battle to the finish. The winner walks out with the prize money and a contracted Measure Twice series.
Low lift until the finale. Every round before the finale is filmed wherever you already build — phone footage is welcome. Round lengths, counts, and prompts may adjust as the season takes shape. Full structure lives in the Official Rules.
The judges of The Cut aren’t a panel of celebrities pretending to know construction, DIY, and what people want to see. They’re working creators who run the kind of channel you’re trying to build. They will mentor you through the later rounds and through your series, so they help decide who makes the cut.
Cash, plus a contracted series order on the Measure Twice channel. Production support included. Your show, on our network.
Cash prize, plus a featured guest spot on a Measure Twice episode.
Cash prize, plus a featured guest spot on a Measure Twice episode.
For every 100,000 Qualifying Views the competition videos earn between launch and the finale, $1,000 is added to the winner’s prize. The escalator caps at an additional $10,000, making the maximum winner prize $20,000.
The escalator is sponsored by Muckender Towels. Qualifying Views are defined in the Official Rules — in short: views YouTube counts as real.
Ten (10) Milwaukee M18 FUEL pole hedge trimmer kits, plus Muckender Towels for the whole house.
To celebrate the launch of The Cut, we’re also giving away $7,000 in prizes up front (based on retail value), including ten (10) Milwaukee M18 FUEL pole hedge trimmer kits, each paired with a stack of Muckender Towels. You don’t have to enter The Cut to enter the giveaway. You don’t have to enter the giveaway to enter The Cut.
The Cut Giveaway is separate from The Cut contest. Entry into one is not entry into the other. Winners are selected independently. Full giveaway rules will be posted at measuretwice.media/giveaway-rules.
Quick answers. Full terms live in the Official Rules.
If you’ve been waiting for a clean reason to start, this is it. The application takes 15 minutes. The downside is 15 minutes. The upside: cash, prizes, and a contracted show.
Applications close June 14, 2026.
